Designer Donuts?

JCO Donut

It's all about packaging and presentation.  After all that... its just donuts.  My mom makes donuts.. although not as fluffy as these.. but it's still the best in the world because its not franchised... if my mom is no more, there will never be the same kind of donuts.

Whether it is JCO or BigApple, I find the presentation similar, the taste too.  The premium price befitting its packaging.  They are not selling donuts now.. they are selling privilege and prestige and all that sticks on the highest point of Maslow's theory.

If you dont mind premium donuts, go for it.. not as filling as the normal kampung donuts.. (you can stop after 2 of those.. but with premium donuts.. no chance... very light.. it fills your tastebuds.. not your tum.)

Note:  I've been long gone from this space... not promising to be here all the time now,.. will check-in whenever I can find the time.   Will be off to Shanghai 15-18 May 2008.